On 1/18 Adidas released the collaboration with Ivy Park. Ivy Park is an active brand Co-founded by Beyonce. If you are reading this article and wish to purchase this merchandise you are possibly too late. Beyonce said that her product will be available to everyone. As a proprietor of sneakers I know that usually first round for many collaborations are low in volume. Will this be a different for Beyonce and Adidas because of her massive star power? We will have to wait and find out. What I do know is that this collaboration had one of the best marketing to date, turning celebrities into social media influencers. If it does restock be on the lookout for this collection on Adidas.
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