Fira x Wear
Fira X Wear Is A Premium, Pop Culture Inspired Fashion Line Designed With Everyone In Mind. We Are An Ethical, Sustainable, & Inclusive Brand That Aims To Create Pop Culture Clothing.
The idea for Fira X Wear™ was sparked on a pandemic walk in the park between founders Vincent and Jasmine. When they wanted to get away on a vacation to Mexico, Vincent thought it would be a great idea to mix cosplay with swimwear. Jasmine made 'beach episode' designs of her favorite characters to test the appeal on social media. After trolls online commented on how swimwear couldn't be cosplay, the two decided to build a brand based on the idea to prove the naysayers wrong while keeping ethical working conditions and sustainability in mind. While the designs can be utilized for cosplay, the main focus was to create a Premium Pop Culture brand.